The new Fleche Dor brand is a purposeful reinterpretation of a company with over 15 years of history in Minas Gerais. The name means "golden arrow" in French, and the brand was brought back after several years. The rebranding doesn't erase history: it repositions it with a more modern, precise language, more aligned with what the brand has always been in its essence and high-standard elegance, from party dresses to sophisticated casual wear.

The arrow has returned with a contemporary feel, redesigned with lines that convey movement and sophistication. The typography has been completely renewed, opening the brand system to variations such as FD, a leaner signature that expands application possibilities without losing its identity. The result is a brand that honors its history and, at the same time, clearly points to where it wants to go.