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Estúdio Ar is an invitation to architecture that breathes: projects that integrate into life without needing attention to exist.
Project type
Branding
Editorial
Programs
Photoshop
Illustrator
Local
Campos dos Goytacazes


CONCEPT
The brand was born from a deep listening to the place and to who its founders are. The symbol was constructed by extracting forms from two tourist attractions in Campos dos Goytacazes, the city where the studio has its roots, making the identity visually unique. From these elements emerged the personalized cobogó: an element of Brazilian architecture that filters light, organizes space, and creates a weightless presence. The cobogó was not chosen by accident; it perfectly translates what the studio believes in: an architecture that doesn't need to shout to exist, that is a silent and essential part of everyday life, like the air itself. The typography was chosen to have a direct connection with the symbol, ensuring cohesion between form and name. Together, they build an identity system that is simultaneously local, timeless, and full of meaning.













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