The brand stems from creativity as a structure, not as decoration. With 10 years in the studio and 8 designers with completely distinct styles, the challenge of the identity was to create a brand that was both collective and plural, representing diversity without diluting it.

The typography was created from scratch to be as expressive as the projects the studio delivers: each letter carries personality, and the "i" replaced by a winking face transforms the name itself into a manifesto. Blink is the wink, and the symbol developed from this gesture transforms it. In 10 years of unique and exclusive projects, Blink has proven that true creativity has no formula — and the identity was built to say exactly that.